In case you have failed to notice, the days of the yellow pages/telephone directory have long been out of the window. Today, when people need to find a product or service, all they have to do is open their computer and start searching online. With a simple keyword or keyword phrase they can already find the nearest contractor, locksmith, car rental, or laundry place in their area. They can also easily buy a product online through online shopping sites.
So if you haven’t jumped on the bandwagon of having your own website for your business, then you are really missing out on a lot of business opportunities. You also fail to maximize the profit potential of your business because you do not reach your target customers. Let’s look at some of the compelling reasons why you really need a website for your business.
More Advertising for Less
Having your own website is not just for showing off or for you to be able to say during a party that you have a website and impress people. No. Your website actually has a practical purpose and that is to save you loads of money from traditional advertising. The cost of advertising your business online compared to having ads on TV or radio is so much more affordable. Also, when you have your own website, you have your company’s name online 24/7! Unlike a traditional billboard or outdoor ad on a cab or shop that can be taken down after a certain period of time, your company website will be there 24 hours a day, 365 days a week! Now how’s that for advertising savings!
Save Your Time Answering Customer Questions
Remember those times when your office phone would ring endlessly throughout the day because of numerous calls from your customers asking pretty much the same questions? You can put an end to that if you have a company website. On your website you can put a page for Frequently Asked Questions, which is a page dedicated to just answering the common questions you would get from customers about your product or service. Imagine the amount of time and manpower you can save by having this page! When your customers do try to contact you, they already have a basic knowledge of your service or product or how you conduct business, so their questions over the phone would also be more concise and less time would be spent explaining any process.
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Educate Your Customers
Your website is also a great tool to tell your customers about your product or service and what are some of the latest promos you have. For future business partners, they can also check your website for more information about your company history, activities, and get an idea of how big your operations are at the moment.
Through your company website, you can actually not just talk about your specific products or services, but also include information about your industry. You can post up-to-date news about what’s happening in your specific line of business.